The Art of Deceptive Dining Created for Fernet-Branca

A look at some of the many ways that deceptiveness can be delicious, from synthetic flavors to historical trickery to fancy fast food.

Loveshack created Per La Mente for Fernet-Branca, to invite people into a world of enticing creative experiences. So open your mind and discover the most recent remarkably flavorful adventure: Deceptive Dining & Drinking Experiences That Trick Our Sense of Taste

The content property is designed to expand people’s ideas about what’s possible in the vast creative universe, particularly in the food and drink arena. From secret dinner parties to unique sensory explorations to creative people and the cocktails they love, our multimedia stories showcase extraordinary happenings in culinary and libations, as well as the creators who make them possible.

Fernet-Branca, celebrated for its distinctive taste, has been a favorite of bartenders and discerning tastemakers since 1845. Drinking Fernet-Branca is a unique voyage of discovery through places, perfumes, and flavors. Reading Per La Mente will take you on a similar voyage — to creative and delicious paths less traveled.

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Welcome to The Mighty Shed. We’re an independent agency collective of world-class experts focused on growing brands by building brand equity to maximize perceived value and increase profit margins. Learn more about our work in the download below.

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