Larry has spent his career designing, leading, and creating award-winning, profitable, integrated marketing programs for a wide range of brands. He has led creative, strategy, brand innovation, product development, package design and promotional marketing for domestic and international clients ranging from beverages to fashion, footwear to confections. He takes pride in inspiring his staff to relentlessly push the envelope, providing inspiring creative leadership and a collaborative work environment.
He has helped shape brands like M&M Mars, Chupa Chups, Dos Equis, Heineken, Glenfiddich, Puma, Converse, Diesel, Levi’s, Everlast Boxing, Joseph Abboud. Larry has also applied his entrepreneurial spirit to invent brands such as Sailor Jerry’s Rum, and Hendricks Gin. Most recently Larry is leading a team of brand building creatives to help Gruppo Campari to launch and reinvigorate some of their largest brands, such as Skyy Vodka, Appleton Rum, and Espolòn tequila.