Developing new brand offerings using outdated research methods is like trying to cook a gourmet meal with inferior ingredients. Many new products fail because they are based on ideas generated in focus groups and surveys – methods that only scratch the surface of popular imagination. New products and services which satisfy people’s hidden needs can be clearly differentiated from existing products and lead to real competitive advantage.
We specialize in provocative research methods proven to turn the invisible and the illusive into insight that both informs and inspires brand innovation.
What we do:
Hidden Needs Identification
Innovation Capability Audits
Capability Development Programs
Training, lectures, speakers for companies, universities, conferences